Insights

How Heritage Plays a Key Role in Queensland's Tourism

Nov 08, 2016

A regions charm and character is often a key attraction for tourists that decide to visit the area. There might be a specific place they want to visit or activities they want to experience but often an areas atmosphere and character is what really draws them in. A regions built heritage contributes greatly to its character and charm so preserving these buildings is of course essential in maintaining this appeal. The preservation of any specific historic site that attracts tourists to an area is obviously also important so it can continue enticing visitors to the area as well.

Built heritage can include buildings, structures, cemeteries, archaeological sites, gardens, urban precincts, bridges and more. These types of sites are commonly protected and conserved though a combination of legislation, policies and guidelines which is usually administered by the regions local government. The Australian Bureau of Statistics states that of Australia's 2.6 million international cultural and heritage visitors in 2009, 62% reported Visiting historical/heritage buildings, sites or monuments*. Therefore maintaining and preserving these sites is crucial in ensuring the longevity of their tourism industry. 

The state of Queensland is a good example of a region that has a well-defined strategy in place to protect their heritage places of both state and local significance. They appreciate how these sites contribute to their sense of place, shapes their identity and helps define what it means to be a Queenslander. The also see how preserving these sites is also essential in ensuring the culture and character that attracts tourists to their state is maintained. This strategy is implemented and managed through Queensland’s Department of Environment and Heritage Protection (EHP).

A key component of their strategy was the introduction of a state Heritage Register which would house all relevant information and records for each of their built heritage sites. This register would also handle any requests to develop or make significant changes to any of the registered sites while processing any applications for the removal or addition of places to the register.

FINNZ developed a heritage database and register system for Queensland which would ensure the heritage register could be successfully launched in-line with their outlined strategy. A key feature of this new system is that all of the states heritage records can now be stored and easily accessed from the one location. The system also facilitates the generation of reports and supports application processes and recommendations. Furthermore its super smart search functionality allows users to easily find heritage sites of interest. This new system has resulted in Queensland being able to manage their heritage sites more effectively and efficiently ensuring it remains an attractive destination for tourists for years to come 

Read our case study to find out more about the work we have completed for Queensland’s Department of Environment and Heritage Protection.

Download the case study

If you have any questions or just want to have a chat about your current heritage system, do not hesitate to get in touch.

*Reference: (http://www.abs.gov.au/)

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